Expanding to Europe

Europe - a diverse market area.

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The European Union has diminished trade barriers between its member countries by uniting legislation and enabling free movement of goods, services and people. But what works for one country does not necessarily work the same for the neighbor.

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There are significant differences between – and even within – the countries in regards to regulations, culture, language, lifestyle, purchasing power, technical advancement and consumption patterns.

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Understanding the target market is essential, as well as adapting your plan of action, approach and marketing communications to the right audience. MasonBower offers a wide range of cost-effective market research services that can help you plan your expansion strategy right. We can also help if you need further support in setting up your business operations in Europe.