Mason Bower

40 Route d’Esch
1470 Luxembourg
Luxembourg

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Market research

services and capabilities

Too many growth strategies are built on guesswork or assumed knowledge, and even well researched strategies can be built on existing, rather than future market relevance.


We put data and research at the heart of your growth strategy and offer everything you need from quick market data analysis, to cross-market primary research. Our internal team have experience across all qualitative and quantitative research methods and have access to a broad and trusted network of research practitioners across all European markets.

 

  • Market sizing and key data research

  • Market and competitor analysis

  • Quick in-market questionnaires

  • Qualitative research for market specific customer insight

  • Full quantitative research studies

    • Product proof of concept

    • Price elasticity, conjoint analysis etc.  

  • Full PESTLE analysis for market entry validation (Political, Economic, Sociological, Technological, Legal and Environmental)

 

We understand that every project has unique challenges and budget constraints.

Early-stage

scoping

When you are a small business with limited resources, market research may feel like a luxury to invest in. But it does not have to be a costly investment; we can find the right solution to fit your budget. Knowing your audience properly is one of the most important things you can do to ensure a successful launch. Understanding the product-market fit may have the best return-on-investment for the future of your business.

Support for wider market launches

For some of our bigger, multinational clients we have offered comprehensive research packages to help position and validate new product launches across Europe. Early qualitative research groups across key markets helped to formulate a clear customer proposition, then quantitative research studies in launch markets helped to validate consumer appeal, price elasticity, conjoint analysis of desired features and brand appeal.

Our ability to manage the entire process from start to completion provides ease and strategic continuity for our clients.