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Business roadmap

Converting business growth ideas into reality requires robust research and go-to-market strategies, especially when it comes to expansion into the European market.


Mason Bower's experienced research team - which works alongside our in-house sectorial experts - can help your company master this challenge, thanks to its proven methodology and hands-on approach.

Business roadmap


Go-to-market strategy

An idea is useless, unless it is out there.

Our team of marketing, brand communication and business consulting experts have a wealth of experience converting ideas to actions. We provide support at every stage of the go-to-market process, from validation of your ideas through to execution in market, across Europe.


Knowing the best marketing channels and approach will save you time and money when it comes to taking your ideas to market.

Go-to-market strategy

World class

Market research...

…at your fingertips.

Asking the right questions to the right people gets you to a better place, faster.


Take the guesswork out of growing your business by leveraging our world class qualitative and quantitative research capabilities. We formulate new go-to-market strategies based on facts and razor sharp consumer understanding

Market research

Coming to


The outcome of the market research and go-to-market services will provide your company with a business roadmap on how to best enter and expand into the European market.


The Foundry programme, which includes Mason Bower's research activities, can support the roll-out of your expansion plans by providing all the needed services, from incorporation to scale-up and marketing, thanks to its international network of collaborators.

Coming to Europe?

How we work 

Every business is unique and at a different stage of growth. We start all projects by taking the time to understand where you are as a business, what your goals are and how we might be able to help. We do this free of charge because it helps us provide a more realistic point of view about what will really work for you and how to achieve it.

Many consultants will leave you with some recommendations and a hefty bill. We offer ruthlessly efficient project management and all the useful connections you’ll need to deliver against your growth plan.


Get in touch if you would like to arrange an introductory chat with one of our team - or tell us about your idea in the contact form below. We treat all contacts in the strictest confidence.

Irene Mäkelä project leader



Project Leader
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Sophie Segercrantz

Project Leader
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